SEARCH RESULTS

You may have your customers’ basic profile information and purchase history records, but this isn’t enough to retain them and grow your customer base.

As the coronavirus pandemic sends more consumers online, many businesses are looking to build an internet presence — and fast. But you don’t need to invest in an expensive and time-consuming custom ecommerce solution to get started.

Social media is an effective way to market your business and connect with customers. However, there are pitfalls you need to be aware of.

1 in 6 workers are experiencing mental ill health right now, which means mental ill health is likely to be present in your workplace, whether you see it or not.

Customer service is an essential aspect of any business, regardless of its size. How can you do it better?

Done well, it’s an effective way to grow audience engagement and build brand awareness, while helping to increase sales.

A successful customer acquisition strategy is, put simply, persuading new companies or individuals to buy your products or services – and then keeping them. In a crowded marketplace where trust in brands is sinking while marketing costs are rising, the key is knowing your audience and targeting your campaign effectively.

After nearly 15 years of service, a sales rep was made redundant without warning and it cost the employer over $30,000.

Today, your prospective customer may be as much as 70% into the sales cycle before they engage with you or your competitors.

We operate in an information-saturated age. To be heard above the incessant “noise”, we need to drop the facts, figures and rationale, and instead share inspirational business stories that create “sticky” memories and emotions for our customers.