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A strong local marketing plan is integral to business success, particularly when you’re starting a new business. Once you have an incredible business idea, you need to get the word out and find new customers.

They’re cashed up and spending a lot of time online. Here’s more about the demographic no online business can afford to ignore.

With many businesses restructuring as a result of COVID-19 budget cuts, many are now setting their sights on freelancers. So, if you’re a freelancer looking for work, you could try one of these five platforms dedicated to connecting sole traders to jobs.

A negative online review can be distressing and potentially damaging for a small business. Here’s what to do when it happens to you.

An employee was dismissed after he published content on social media that was deemed to be offensive.

We often do not realise what actually makes up our digital life.

A business's online presence can help cement its credibility, increase brand awareness, reach a wider customer base and allow people to connect with you. Here are four elements you can't miss when creating a strong digital footprint.