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How to turn negative reviews positive
The right response to online reviews can strengthen your customer relationships and cast a positive light on your operation.
Consumer trust: The holy grail of retail success
Retail consumers are now buying into brand experiences rather than individual retail channels.
Difference between mission and vision statements
Your business requires both a mission statement and a vision statement to enable you to achieve your goals and objectives.
harness the power of digital marketing
Today marketing is very much about engineering the customer experience. The new marketing business model is powered by technology and data analysis – and driving engagement, customer experience and revenue is the focus of insightful business outcomes.
Challenger brands: how to win in a post-COVID world
There’s no denying that COVID-19 has put the world into flux – constantly changing rules and regulations, new daily routines and yo-yoing consumer needs, it’s been hard to keep up.
Promoting your business
Promoting your business encompasses all available methods to get your brand noticed, ultimately resulting in sales.
Marketing plan template: word document
Marketing is an essential part of business, requiring careful consideration. Putting the wrong marketing measures in place can not only affect how many customers you’re able to reach and sell to, but it can also waste valuable resources. Our marketing plan template walks you through the different components of a strong marketing plan, which can be customised to suit your business or industry.
Inspirational business stories: how to tell a story that sticks
We operate in an information-saturated age. To be heard above the incessant “noise”, we need to drop the facts, figures and rationale, and instead share inspirational business stories that create “sticky” memories and emotions for our customers.
Selling online: 5 marketplace platforms for your business
As the coronavirus pandemic sends more consumers online, many businesses are looking to build an internet presence — and fast. But you don’t need to invest in an expensive and time-consuming custom ecommerce solution to get started.
Time to rebrand? Here's how to tell
Is it time to think about rebranding your business?