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What is co-marketing and is it right for your business?

If you are currently experiencing lower customer reach, fewer purchases or cash-flow challenges, now could be the time to try something new – like co-marketing.

How to turn negative reviews positive

The right response to online reviews can strengthen your customer relationships and cast a positive light on your operation.

Consumer trust: The holy grail of retail success

Retail consumers are now buying into brand experiences rather than individual retail channels.

Driving Growth Through Strategic Innovation 

Discover how aligned leadership, customer insight, and structured execution turn ideas into lasting competitive advantage.

Difference between mission and vision statements

Your business requires both a mission statement and a vision statement to enable you to achieve your goals and objectives.

Ebay essentials the secrets to success for your online business

Looking for a way to kickstart your online business? Setting up an eBay store is the way to go.

harness the power of digital marketing

Today marketing is very much about engineering the customer experience.  The new marketing business model is powered by technology and data analysis – and driving engagement, customer experience and revenue is the focus of insightful business outcomes.

Challenger brands: how to win in a post-COVID world

There’s no denying that COVID-19 has put the world into flux – constantly changing rules and regulations, new daily routines and yo-yoing consumer needs, it’s been hard to keep up. 

Marketing plan template: word document

Marketing is an essential part of business, requiring careful consideration. Putting the wrong marketing measures in place can not only affect how many customers you’re able to reach and sell to, but it can also waste valuable resources. Our marketing plan template walks you through the different components of a strong marketing plan, which can be customised to suit your business or industry.

Inspirational business stories: how to tell a story that sticks

We operate in an information-saturated age. To be heard above the incessant “noise”, we need to drop the facts, figures and rationale, and instead share inspirational business stories that create “sticky” memories and emotions for our customers.